By Betsy Finn on March 8, 2010
A while back, I talked about mismanaging customer expectations. Well, I have a nice little story to share with you, let’s consider it a case study.
I was interested in a new “widget” software. After doing some search online for widgets — I found a website offering free webinars on widgets, and how to use [...]
Posted in Business | Tagged Communication, Experience, Sales
By Betsy Finn on February 17, 2010
If you’re interested in learning how to efficiently run a volume photography business, you definitely need to attend one of Chris Wunder’s classes. Chris spoke at DPPA last night, and today he did a whole day program at JD Photo Imaging. I really enjoyed hearing what Chris had to share — it’s always [...]
Posted in Business | Tagged Business, Portrait
By Betsy Finn on February 10, 2010
Do you say one thing but mean another? Sometimes, the message sent by our marketing pieces doesn’t convey the message we intend. A recent discussion on the PPA Forum reminded me of a similar discussion that always occurs when reading scuba diving magazines….
Any trained diver will tell you that it’s a no-no to [...]
Posted in Business | Tagged brand, Marketing, PPA
By Betsy Finn on February 5, 2010
Legalese can be a tricky thing to interpret. While you should definitely rely on your lawyer when it comes to determining the best legal decision, sometimes it is particularly helpful to have things translated into everyday terms so you can feel like you’re making an informed decision. And isn’t that what a good [...]
Posted in Business | Tagged Business, Legal, video
By Betsy Finn on January 18, 2010
What do you do with your business while you’re “waiting” to hand out your business cards? Hopefully you don’t have enough free time to build a Taj Mahal out of cards, but we all have time we use unproductively.
Sometimes when I get in that unproductive state of mind, it’s helpful for me to think “little” [...]
Posted in Business | Tagged what the duck
By Betsy Finn on December 23, 2009
What causes our customers to become frustrated with their experience? Is it really the quality of the service itself, or is it more of a communication problem? Did the client expect a seven course meal, but you provided them with fast food?
If you watched That 70’s Show, you’ll know where I’m going with [...]
Posted in Business | Tagged Communication, Experience, Sales, website
By Betsy Finn on December 21, 2009
Sometimes the allure of an assignment can keep us from seeing the reality of the job. Is it really worth it to do a job for half price? What about for free? Would you pay someone to be allowed to do the job?
…wait, isn’t something wrong with this picture?
As professionals, we’re supposed to price ourselves [...]
Posted in Business | Tagged Business, Sales, what the duck
By Betsy Finn on December 14, 2009
Just in case you haven’t heard it enough, let me say it one more time. There is no quick and easy way to get rich. The only way to become profitable is by working hard and applying yourself.
That being said, the internet is filled with many “ways to make money” — most of [...]
Posted in Business | Tagged email, what the duck
By Betsy Finn on December 8, 2009
If you’re looking to improve your problem-solving skills, Problem Solving, by Dandi Daley MacKall, might be a good investment of time. While the intended audience is college students and new professionals, business people of any age will benefit from the techniques discussed in Problem Solving.
“The first problem for all of us, men and women, [...]
Posted in Business | Tagged Books, Business
Betsy is a Michigan-based portrait photographer, and a contributing writer for Professional Photographer. In college, Betsy majored in Business Management and Studio Art, giving her a unique viewpoint of the industry.
