By Betsy Finn on February 19, 2010
Creating a fan page for your business on Facebook may seem confusing, especially with Facebook’s new layout. But, if you follow these five simple steps, you’ll be on your way to having a dynamite Fan Page in no time!
Step 1: You need to find the “create a page for my business” link. [...]
Posted in Web | Tagged facebook, website
By Betsy Finn on February 1, 2010
If you’ve been stymied about which shopping cart is right for you… then I think you’ll find this set of articles helpful. I spent some time getting my hands dirty and learning the ins and outs of several very full-featured shopping carts for photographers. The online supplement was just published at PPmag.com, and the main [...]
Posted in Web | Tagged Article, website
By Betsy Finn on January 20, 2010
Apparently I’ve made someone unhappy. Unfortunately… I don’t know who. For whatever reason, unbeknownst to me, someone decided to report my Google profile for inappropriate content. I can assure you, everything on my profile is true. I’m not impersonating anyone, and my friends will tell you I am a nice, happy [...]
Posted in Web | Tagged website
By Betsy Finn on December 23, 2009
What causes our customers to become frustrated with their experience? Is it really the quality of the service itself, or is it more of a communication problem? Did the client expect a seven course meal, but you provided them with fast food?
If you watched That 70’s Show, you’ll know where I’m going with [...]
Posted in Business | Tagged Communication, Experience, Sales, website
By Betsy Finn on December 11, 2009
The other day, as I was going through my morning routine (I read my news online and via Facebook), I discovered that my website was down… and I didn’t know why. Well, I did a search for the following phrase:
is my website down for everyone or just me
Interestingly enough, some smart domain host owns [...]
Posted in Web | Tagged website
By Betsy Finn on November 30, 2009
One of our fatal flaws, as artists, is that we want everyone to see all the wonderful pieces of art we’ve created. We forget that it’s sometimes more effective to only showcase our best work. Sometimes, showing too many images can be detrimental; especially if your website visitors have to wade through the [...]
Posted in Web | Tagged website, what the duck
By Betsy Finn on November 23, 2009
Let’s face it. People don’t read as much as they used to read. Newspapers are becoming antiquated, and one the internet users tend to skim for specific content and keywords rather than reading. If you actually take the time to read the second panel of text, it’s really quite interesting:
As Marshall McLuhan said, ‘the medium [...]
Posted in Web | Tagged blogging, website, what the duck
By Betsy Finn on November 13, 2009
I decided it was time to talk about PPA. Especially since I was fortunate enough to be elected a PPA Councilor (2009-2012).
PPA is there to help you, and it is run by the members. That means you (assuming you’re a member!). PPA has a governing Council, which consists of elected representatives from each state, [...]
Posted in General | Tagged Education, PPA, website
Betsy is a Michigan-based portrait photographer, and a contributing writer for Professional Photographer. In college, Betsy majored in Business Management and Studio Art, giving her a unique viewpoint of the industry.
