By Betsy Finn on February 15, 2010
Professional Photographer is giving away $10,000 to help photographers have a “stronger 2010.” There are a number of additional prizes too, so make sure to check things out!
If you’ve been looking for an excuse to subscribe to Professional Photographer magazine, this is the best one I’ve heard yet (view a sample issue).
If [...]
Posted in Studio | Tagged PPA
By Betsy Finn on February 10, 2010
Do you say one thing but mean another? Sometimes, the message sent by our marketing pieces doesn’t convey the message we intend. A recent discussion on the PPA Forum reminded me of a similar discussion that always occurs when reading scuba diving magazines….
Any trained diver will tell you that it’s a no-no to [...]
Posted in Business | Tagged brand, Marketing, PPA
By Betsy Finn on January 22, 2010
It’s hard to believe that about a week ago, I was just getting back from Imaging USA.
Time seems to fly when life is busy, no?
At any rate, PPA put on a great show, that’s for sure. I wanted to attend more classes than I was able to attend… wanted to see [...]
Posted in General | Tagged Awards, ImagingUSA, PPA
By Betsy Finn on January 19, 2010
Tonight at DPPA, Claude Jodoin presented his program, “Lighting Magic with your Flash.” I’m going to live-blog for a bit, hopefully it will make sense! Claude is planning to do live demonstrations of lighting, and then we will examine the SOOC camera images after he creates the images.
Myth #1 Dispelled – Lights do [...]
Posted in Studio | Tagged flash, Lighting, PPA
By Betsy Finn on November 13, 2009
I decided it was time to talk about PPA. Especially since I was fortunate enough to be elected a PPA Councilor (2009-2012).
PPA is there to help you, and it is run by the members. That means you (assuming you’re a member!). PPA has a governing Council, which consists of elected representatives from each state, [...]
Posted in General | Tagged Education, PPA, website
By Betsy Finn on September 10, 2009
Yesterday evening I participated in a webinar offered by the Professional Photographers of America (PPA): Certification Process from Start to Finish. I was honored to be one of two panelists sharing their experience on the Certification process.
The attendees asked some great questions (well over 100 questions were posted to the Q&A), and I learned [...]
Posted in General | Tagged CPP, Education, PPA, webinar
By Betsy Finn on July 31, 2009
When I opened my copy of PPA’s Vital Signs, I was flattered to find myself quoted (not once, but five times!) in an article titled, Word-of-Mouth Marketing: Making Your Customers Your Salespeople. Often, we photographers forget the importance of marketing to our current clients. We become so focused on finding new faces we [...]
Posted in Business | Tagged Business, Marketing, PPA, Studio
By Betsy Finn on July 1, 2009
It’s no easy feat to jump right into PPA Print Competition, especially if you are in the dark about how things work. I’ve compiled a list of a few questions (and answers) that should hopefully give you a better understanding of PPA Print Competition.
How do you sign up for print competition? Signing up for [...]
Posted in General | Tagged Competition, Education, PPA
By Betsy Finn on June 11, 2009
There is nothing wrong with doing what you love for a living, though entering a new profession with an unrealistic expectations can limit potential for growth and success. Many photographers decided to enter the industry without fully evaluating the marketplace, the demographics, and other trends. In fact, some first become interested in photography as a [...]
Posted in Business | Tagged Business, PPA, what the duck
Betsy is a Michigan-based portrait photographer, and a contributing writer for Professional Photographer. In college, Betsy majored in Business Management and Studio Art, giving her a unique viewpoint of the industry.
