Marketing For Solos – Book Review

I recently read Marketing For Solos, by Jeanna Pool — and think it’s a great resource for any small business owner (i.e. photographers!). Read my review over at PPmag.com.

After reading the book cover to cover in a single weekend, I thought to myself: “this book could be really helpful to photographers!” As small business owners, we often find ourselves overwhelmed with various facets of running our business (usually a one-person show). In her book, Jeanna Pool cuts through the philosophical jibber jabber of marketing, and offers real world advice and practical suggestions for the solo business owner.

Unlike many marketing books — which teach theories and philosophies applicable for large companies… Jeanna’s book teaches techniques that are practical and possible for the small business owner to implement successfully. So, take a peek at the review, and order the book on Amazon (or get it at your local bookstore). It’s worth the read!