pURLs of Wisdom

Make sure to check out page 46 of the latest Professional Photographer (May 2010) issue. The cover is by Drake Busath, and yes, it’s one of the nicer covers we’ve seen in a while.

Anyways, if you look on page 46, you’ll find a little article called “pURLs of Wisdom” — it’s about a new cross-media marketing technique that helps you bridge that gap between print and web. The concept is pretty neat, which is why I was excited to get to write about it for the magazine.

Blossom Publishing is the only photography-specific printing company I know of currently offering pURLs… so here’s their info page about pURL campaigns.