Gadgets, gizmos, and doodads all hold particular appeal for the technology-minded photographer. There’s always something new claiming to do something faster or more efficiently than the gadget you already have.
What’s worse — sometimes we forget to take a moment and see whether we actually need the gadget before putting it on the expense account.
How many times have you invested in something, you absolutely knew that you needed.
Yet, over the course of six months, that absolutely essential purchase does nothing for your business but gather dust on your desk. You don’t use it, and it certainly isn’t increasing your bottom line.
So, next time you think you need something… make sure to ask yourself :
Do I really need this?
Don’t give into the temptation to buy something just because it’s new and shiny. It has to help your business’ bottom line.
Betsy is a Michigan-based 
