Album Design Solutions

Album Design Solutions

By Betsy Finn on March 5, 2010

I put together a product round-up of some album design solutions you might find interesting. It’s in the March 2010 issue of Professional Photographer; make sure to check out “Layout the Easy Way!”
Designing albums from scratch can be a hassle. First you have to come up with a creative look, and then you have [...]

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Aspiring Photographer Deserves Scholarship

Aspiring Photographer Deserves Scholarship

By Betsy Finn on March 3, 2010

Sigma is holding a student scholarship contest… and I’m deviating from my normal “informative” posts to tell you about one of the students you should really, really, consider voting for.
Grace Clark is the daughter of Erin Clark (one of my photographer friends I’ve met through PPA). She’s in the running for the scholarship, but [...]

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Online Shopping Carts for Photographers

Online Shopping Carts for Photographers

By Betsy Finn on February 1, 2010

If you’ve been stymied about which shopping cart is right for you… then I think you’ll find this set of articles helpful.    I spent some time getting my hands dirty and learning the ins and outs of several very full-featured shopping carts for photographers.  The online supplement was just published at PPmag.com, and the main [...]

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Learn Outdoor Lighting with Jeff Dachowski

Learn Outdoor Lighting with Jeff Dachowski

By Betsy Finn on January 27, 2010

On May 4th, 2010, I’m hosting “Advanced Outdoor Lighting Techniques,” taught by Jeff Dachowski of Dachowski Photography.
The class will be limited to 10 students, and will provide plenty of hands-on learning. If you’re looking for a chance to learn outdoor lighting AND get a PPA merit, this is a chance you won’t want to [...]

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Photographic Craftsman

Photographic Craftsman

By Betsy Finn on January 22, 2010

It’s hard to believe that about a week ago, I was just getting back from Imaging USA. 
Time seems to fly when life is busy, no? 
At any rate, PPA put on a great show, that’s for sure.  I wanted to attend more classes than I was able to attend… wanted to see [...]

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Customer Expectations: Case Study

Customer Expectations: Case Study

By Betsy Finn on March 8, 2010

A while back, I talked about mismanaging customer expectations. Well, I have a nice little story to share with you, let’s consider it a case study.
I was interested in a new “widget” software. After doing some search online for widgets — I found a website offering free webinars on widgets, and how to use [...]

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iTouch/iPhone Screenshots

iTouch/iPhone Screenshots

By Betsy Finn on March 2, 2010

The other day I stumbled across a dilemma — how to take a screenshot on my iTouch (without installing a gimmicky app).
Most of the instructions I found were for iPhone… but I did manage to find a blog post on iTouch screenshots.
In short, all you have to do is simultaneously push the two buttons (the [...]

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Album DS Software Review

Album DS Software Review

By Betsy Finn on February 23, 2010

I recently reviewed a neat piece of software for Professional Photographer — Album DS.
Album DS works within Photoshop, and allows you to get the best of both worlds — full use of Photoshop functions, yet automation of an external album design software. Album DS won a 2010 Hot One Award from PPA in the [...]

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Create Your Facebook Fan Page in Just Five Simple Steps

Create Your Facebook Fan Page in Just Five Simple Steps

By Betsy Finn on February 19, 2010

Creating a fan page for your business on Facebook may seem confusing, especially with Facebook’s new layout. But, if you follow these five simple steps, you’ll be on your way to having a dynamite Fan Page in no time!
Step 1: You need to find the “create a page for my business” link. [...]

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Volume Photography with Chris Wunder

Volume Photography with Chris Wunder

By Betsy Finn on February 17, 2010

If you’re interested in learning how to efficiently run a volume photography business, you definitely need to attend one of Chris Wunder’s classes. Chris spoke at DPPA last night, and today he did a whole day program at JD Photo Imaging. I really enjoyed hearing what Chris had to share — it’s always [...]

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Win $10,000 from Professional Photographer

Win $10,000 from Professional Photographer

By Betsy Finn on February 15, 2010

Professional Photographer is giving away $10,000 to help photographers have a “stronger 2010.” There are a number of additional prizes too, so make sure to check things out!
If you’ve been looking for an excuse to subscribe to Professional Photographer magazine, this is the best one I’ve heard yet (view a sample issue).
If [...]

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X-Rite Webinar: Beyond Monitor Calibration

X-Rite Webinar: Beyond Monitor Calibration

By Betsy Finn on February 12, 2010

If you’re in the dark when it comes to monitor calibration, or your monitor still doesn’t match your prints despite your best efforts, this *free* X-Rite webinar might be just what you need.
If you’re wondering why I’m blogging about this… it’s because I know a lot of photographers struggle (or have struggled) with not only [...]

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Are You Sending the Right Message?

Are You Sending the Right Message?

By Betsy Finn on February 10, 2010

Do you say one thing but mean another? Sometimes, the message sent by our marketing pieces doesn’t convey the message we intend. A recent discussion on the PPA Forum reminded me of a similar discussion that always occurs when reading scuba diving magazines….
Any trained diver will tell you that it’s a no-no to [...]

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Facebook’s “New” Homepage

Facebook’s “New” Homepage

By Betsy Finn on February 9, 2010

In an apparent effort for continual improvement, Facebook has changed the layout of the site again. Here’s how Facebook explains the changes:

So, what do you think?
An improvement?
…or just another change.
I’ll have to give it a whirl before coming to any conclusions, but I am a little miffed to see the [...]

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I Won an iTouch! (Thanks Dahle)

I Won an iTouch! (Thanks Dahle)

By Betsy Finn on February 8, 2010

So last week, I got a package from Dahle — they were at the Imaging USA trade show this January.

Amusingly enough, I didn’t realize I was the winner of their iTouch drawing until I started reading the enclosed letter:
It was a pleasure meeting you at the Imaging USA show a couple weeks back. [...]

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Betsy Finn, Cr.Photog., CPP

Betsy is a Michigan-based portrait photographer, and a contributing writer for Professional Photographer. In college, Betsy majored in Business Management and Studio Art, giving her a unique viewpoint of the industry.

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